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When Dad-Dance becomes Connection – A Reflection on the 2025 John Lewis Christmas Advert

When Dad-Dance becomes Connection – A Reflection on the 2025 John Lewis Christmas Advert

By Luke Newman, Founder of For Men To Talk The new 2025 Christmas advert from John Lewis opens simply: a father clearing up wrapping paper, a kind of mundane moment many of us recognise. Then he discovers a gift from his teenage son—a vinyl record. The song? The 90s club classic “Where Love Lives”. And through that gift the story unfolds. The advert shows the dad transported, in his mind, back to a club scene, into flashbacks of toddler steps...

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Balancing parental, partner and societal demands

In the intricate tapestry of societal expectations, men find themselves woven into a complex web of demands and responsibilities. From an early age, they are groomed to fulfill certain roles, meet specific standards, and embody ideals set forth by parents, partners,...

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In My Lifetime

(A poem inspired by Jay-Z song titles) In the shadows, I feel like Lost One,Searching for peace, but it’s 99 Problems,Gotta confront the weight, Hard Knock Life,Facing my demons, Can’t Knock the Hustle in strife. Sometimes it’s Blueprint for a new day,Change in my...

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